Tuesday, January 8, 2013

Kodak licenses its name to JK Imaging for cameras and projectors

Kodak EasyShare Wireless

Kodak has been offloading many of its signature businesses, and we're seeing a another symbolic changing of the guard today: after deciding to quit digital cameras last year, the company is licensing rights to make Kodak-branded cameras to JK Imaging, a subsidiary of global supplier JA Capital Holdings. No, we're not expecting those names to be immediately recognizable, although the Kodak-badged cameras, pocket camcorders and projectors that should result from the deal will be familiar enough. While it's unfortunate that any future Kodak cameras won't come straight from the original source, we won't judge just yet -- after all, similar deals have led to surprising new directions for some of Kodak's competitors.

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Source: http://www.engadget.com/2013/01/07/kodak-licenses-its-name-to-jk-imaging-for-cameras-and-projectors/

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